What Are Review Attributes in ProManage?

What Are Review Attributes in ProManage?

Customer reviews often contain specific insights about different aspects of a business. ProManage captures these aspects as Review Attributes and also depicts their sentiments, enabling businesses to analyze customer feedback in a structured and actionable way.

Understanding Review Attributes

A Review Attribute is a category that represents a particular characteristic of a business that customers may describe in their reviews. Attributes help you break down customer sentiment beyond just star ratings, giving you clarity on what customers appreciate and where improvements are needed.

Default Review Attributes in ProManage

ProManage provides a set of pre-defined attributes that are common across most industries:

1. Service – Quality, efficiency, and professionalism of service delivered.
2. Cleanliness – Hygiene and upkeep of the premises.
3. Staff – Behavior, friendliness, and competence of employees.
4. Price – Affordability, value for money, and fairness of pricing.
5. Overall – General sentiment of the review, combining both rating and text.

These default attributes are automatically applied across all reviews collected.

Custom Review Attributes

In addition to the default attributes, ProManage also supports custom review attributes.

1. Businesses can define custom attributes relevant to their specific industry or services (e.g., Food Quality, Delivery Speed, Ambience).
2. Once configured, these custom attributes are displayed in the Attribute Filter within the ProManage dashboard.
3. This allows you to analyze sentiment at a granular level, ensuring insights are aligned with your business priorities.

Why Review Attributes Matter

1. Deeper Insights: Understand which specific aspects customers are mentioning most frequently.
2. Trend Analysis: Identify recurring positive or negative patterns tied to certain attributes.
3. Actionable Feedback: Focus improvement efforts on the areas that directly impact customer satisfaction.
4. Custom Fit: Add industry-specific attributes to make feedback analysis more relevant.

With Review Attributes in ProManage, businesses move beyond star ratings to gain precise, attribute-level insights that drive operational improvements and customer satisfaction.