What are Keywords & Keyword Groups in ProManage?

What Are Keywords?

Keywords are specific search terms that represent how customers might try to find your business on Google Maps. These could include products, services, or location-based phrases - essentially, anything a user might type when looking for what you offer.

In ProManage, you can track the performance of each keyword to see how well your business ranks in Google maps search results.

Example:

A bakery might track keywords such as:

1. “custom birthday cakes”
2. “cake shop near me”
3. “eggless cakes in Bangalore”

What Are Keyword Groups?

Keyword Groups are collections of related keywords bundled together for more streamlined tracking, analysis, and reporting. They help you organize your keyword strategy by themes or services, making it easier to interpret performance trends at a higher level.

You can create groups based on:

1. Service categories
2. Product types
3. Campaigns
4. Geographic regions
5. Or any custom grouping

(There are no restrictions on what keywords you group)

Example:

A bakery could create a group called "Wedding Cakes" that includes:

1. “custom wedding cakes”
2. “order wedding cake online”
3. “wedding cake shops near me”

Why Use Keyword Groups?

Grouping keywords helps you:

1. Monitor group-level performance instead of looking at keywords one by one.
2. Identify strong and weak areas in your visibility.
3. Align keyword strategy with business objectives or seasonal offerings.
4. Save time by running reports or scans for an entire group instead of manually running for individual keywords.

Conclusion

Keywords and Keyword Groups in ProManage are at the heart of your local SEO tracking strategy. With smart grouping and regular monitoring, you can gain valuable insights into how customers are discovering your business and where you can improve your visibility in Google Maps.