How to Define a Keyword in Rank Tracker?

How to Define a Keyword in Rank Tracker?

Understanding how your business listings rank on search engines is crucial to local SEO success. The Rank Tracker is a powerful tool that helps you monitor listing’s performance for the keyword across different locations, devices, and distances in Google Maps.

This step-by-step guide will walk you through how to set up and use the Rank Tracker feature like a pro - no external help needed!

Step 1: Add Keywords to Track

Click on the + Add Keywords button to setup tracking for your desired keywords.

Step 2: Enter Your Keywords

In the input box, type in the keywords you want to track. Separate each keyword by a comma.

For example:

“Parx store near me, Casual shirts shop near me, Trousers shop near me”

Step 3: Name Your Keyword Group

Give your keyword group a relevant name.

Example: Pest Control

This helps in organizing your tracked keywords.

Step 4: Select Locations

Choose the listings (store branches or business locations) for which you want to track keyword rankings. You can select multiple listings here.

Step 5: Choose Device Types

Select the device types to analyze keyword rankings for:

1. Android
2. Desktop
3. iOS

Why this matters: Rankings can vary based on the device being used.

Step 6: Set Scan Frequency

Choose the frequency of the scan for the defined keyword group.

Step 6: Set Distance

Choose the distance from the selected business locations (origin) at which you want to check keyword rankings. This helps understand how your business shows up in the specified distances.

Step 7: Select Number of Points

Choose how many points (directions) around your origin you want to analyze.

1. One Point – North
2. Four Points – North, South, East, West
3. Eight Points – North, South, East, West, Northeast, Northwest, Southeast, Southwest.

Click Submit to start tracking.

Conclusion

By following these steps, you'll ensure your Rank Tracker is set up to deliver precise, hyperlocal keyword ranking insights tailored to your business needs. Monitoring your rankings across multiple distances, directions, and device types will help you identify which locations need optimization and strengthen your overall local SEO strategy.