How to Analyze & Mark Duplicate Listings in ProManage?

How to Analyze & Mark Duplicate Listings:

Managing business listings at scale often results in duplicate entries that can mislead customers and impact visibility on platforms like Google. To maintain listing hygiene and ensure accuracy, it's essential to identify, analyze, and mark duplicate listings efficiently.

This guide walks you through the complete process of handling potential duplicate listings using our Duplicate Listings Management interface.

Step 1: Understanding the Tabs on the Duplicate Listings Page

When you navigate to the Duplicate Listings section, you'll find three tabs:

1. Detected
2. Duplicates
3. Not Duplicates

By default, you’ll land on the Detected tab. This tab displays all potential duplicate listings fetched through the duplicate audit process. These listings may include:

1. False positives (irrelevant listings that appeared in the search results for keywords added)
2. Actual duplicates that require manual verification.

Step 2: Reviewing Listings in the Detected Tab

Each listing under the Detected tab is identified based on the keyword used during the audit. For each potential duplicate:

1. You can view the listing on Google Maps by clicking the provided link.
2. After reviewing the GMB profile on Google Maps, you can categorize the listing as either:
3. Duplicate
4. Not Duplicate

Clicking on the respective button will move the listing to the appropriate tab - Duplicates or Not Duplicates.

Step 3: Downloading Detected Listings for Easier Review

Since the volume of detected listings can be large, manual review might be time consuming. To streamline the process:

1. Click on Download by Date to filter and download listings by specific keyword and audit date.
2. Use Download All to export the entire list of detected listings in Excel format.

The Excel sheet makes it easier to:

- Sort and filter data

- Eliminate false positives

- Retain only genuine duplicates for upload

Step 4: Bulk Upload Duplicates and Not Duplicates

Once you’ve cleaned the data in Excel and finalized your lists:

1. Go to the Bulk Upload dropdown.
2. Choose Duplicate to upload the list of confirmed duplicates.
3. Choose Not Duplicate to upload listings that were falsely fetched as potential duplicates.

Uploaded data will populate the respective Duplicates and Not Duplicates tabs automatically and will no longer be a part of the Detected.

Step 5: Managing Listings in the Duplicates and Not Duplicates Tabs

1. In the Duplicates tab: You’ll see listings that were either marked manually or uploaded as Duplicates.
2. Listings here can only be reclassified as Not Duplicates if needed.
3. In the Not Duplicates tab: You’ll see listings that were either marked manually or uploaded as Not Duplicates.
4. Listings here can only be reclassified as Duplicates if required.

Note for Users

1. Once duplicates are finalized and categorized, our operations team raises a ticket to Google for removal.
2. Google follows its own validation process to accept or reject duplicate listing requests.
3. No fixed TAT (turn-around-time) for validation or removal.
4. If Google does not remove the listing, it will reappear in the next audit for the same keyword.
5. If it does not appear in the next audit, it indicates Google has removed the claimed duplicate.

If you follow the above process consistently, you'll maintain a clean, accurate business listing database - improving both user trust and local SEO performance.