Google My Business SEO Strategies for Hotels
23 Jun, 2025
5 Mins Read
Here are the top 7 GMB and SEO tips to rank higher on hyperlocal marketing and establish an authority in your business’ locality.
Businesses know the benefits of ranking by SEO; however, optimising the online presence is easier said than done. With more and more people using their smartphones to look for the product or service they are looking for, ranking high in local online searches has become more challenging.
Besides most businesses doing their utmost to enhance their search engine ranking, the competition has increased considerably. Moreover,
Google Local Pack lists just the top three businesses instead of the top seven SERPs, further dampening a business’s ability to rank high.
This article will list eight factors that businesses can harness to win the game of hyperlocal search ranking.
Businesses can follow this local SEO checklist to enhance their chances of success considerably. Let us look at what one needs to do:
Google Business Profile is a fundamental building block of a business’s search engine ranking strategy and the first box to tick on their local SEO checklist. Google map listing service is a free service by Google to convert the people searching for your business on Google.
To claim your Google My Business profile, you must first authenticate your business by following a menu-driven validation procedure. Alternatively, you can locate your business on Google Search or Maps and click “Claim this Business.” Follow the instructions on this page.
You should choose the right category to describe your business on Google Business Profile. For instance, a judo instructor should select Judo Instructor as the primary category rather than Martial Arts Instructor.
Choosing the right Google Business Profile category might seem like a small step, but businesses should not overlook it at the risk of sabotaging their hyperlocal SEO strategy.
Also, your contact information is your interface with the customers, and things like your contact number and address have to be exactly right.
A picture is worth a thousand words. It is, therefore, imperative for a business to insert photos or videos on their Google My Business Page. For example, you could display your products, show your location or share client testimonials on the GBP.
That is an excellent way of enhancing your company, brand and product credibility in hyperlocal searches. What’s more, it is easy to do and has a huge impact in terms of a hyperlocal search response.
Bing has some 7% of the global search engine traffic, which still merits attention by a business even though it may not be in Google’s league. Your business would, therefore, do well to be on Bing Places for Business as well and not lose out on any business opportunity that might come your way via the platform.
Any business hoping to rank high in hyperlocal searches must get listed on premier review sites like Sulekha and benefit from their reviews. Every improvement in a business’s rating on these review sites leads to a corresponding increase in online traffic.
Local listing management in business directories is another way of increasing a business’s local online traffic. The best-known online directories like Apple Maps, Google Maps, Yellowpages, Foursquare and Yahoo’s Localworks are where a business should mark its presence in your hyperlocal strategy.
Businesses need to actively respond to reviews to show that their page is actively managed with the intent of engaging with the target audience. There can’t be a better way for a business to enhance its trust and credibility than responding proactively to reviews.
While reviews that carry responses are great for SEO, leaving the negative response unattended wouldn’t do any good. Furthermore, doing so would not be good for ranking by SEO of the product or service in question.
You need to have a planned approach to responding effectively to all reviews–good and bad–to ensure that the overall impact is favourable on your product and services’ SEO prospects. Like most things, you need to take the good and the bad to put your best foot forward.
Every business worth its while, be it a store or an automobile service station, would do well to use location-specific keywords on the website as well as on its listings. For example, a service station in Chattarpur in Delhi must allude to that fact in its content. Doing so helps a business rank higher on Google and other search engines and helps the business show up in ‘near me’ searches.
Given people’s growing propensity to use smartphones to search for the desired product or service and the immensely competitive local SEO scenario, following the above hyperlocal marketing SEO checklist will result in better search results and eventually, higher revenues.
All said and done, if your business has multiple stores in multiple locations, you’ll need to list all of them accurately and keep the listings updated regularly. This is a significant ordeal, which is why many businesses often make the mistake of letting go.
But by doing so, you’ll also let go of innumerable business opportunities. This is where Sulekha’s ProManage tool comes into play and can significantly boost your local listing management efforts by putting it on autopilot and deriving key insights from the same.
Before you get started, get a custom audit report of your GMB listings with actionable insight. Get in touch with us: vinub@promanage.biz
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