3 Reasons Google Business Beats All Customer Review Sites

Setting up a Google business listing for your business is the best way to leverage your brand value and increase your visibility online. Here are 3 reasons why.

If you think that online reviews drown with all the internet noise, think again.

With 91% of internet users regularly checking out online reviews and 68% forming a buying decision after reading 1-10 online reviews, it’s no hoax that the internet has a massive influence on consumer behaviour in today’s world.

This Influence has increased even further since the launch of Google My Business. With GMB listings replacing the top SERPs, the conversion rate from local search has skyrocketed. A vast majority of offline businesses have gone digital with GMB.

But why just GMB? Aren’t there any better alternatives to GMB? Indeed.

There are dozens of online review management platform out there. But GMB surpasses every other alternative in credibility, popularity and authenticity.

Continue reading to find out how the GMB page could benefit your business.

Google Business Listing - Epitome of Visibility

A brand is the collective impression of all seen, heard or experienced. Consistent perception of this impression creates the notion of a business as a brand in the consumer’s mind.

Now relate that “Seen” part with the “Near me” results you see on Google. Finally, assume that the query is a product/service you offer.

Can you comprehend the potential impact that awaits your local store if the name of your business is displayed to tens and thousands of potential customers?

With 8.5 Billion searches processed per day, that’s precisely what Google does for your business through Google My Business Listings; It skyrockets your brand value in local searches.

Now that you’re aware of GMB, let’s delve deeper into the specifics to analyse how GMB listing outperforms every other review site.

1. Ease of Access

Popular customer review platforms like Yelp and Trustpilot have been around for a while. All these powerful platforms still hold a considerable influence on consumer behaviour across the world.

Then why choose GMB instead of these platforms explicitly designed for review management?

The attention span of consumers has reduced drastically over the years. As a result, platforms like Yelp and Trustpilot require you to Sign-up and verify your email address to leave a review of a local store or an online business.

It’s the reverse case when it comes to Google. Almost everyone has a Google account. So while looking up the reviews for that “Near me,” search feels like the easiest thing to do; it gets even more effortless when leaving a review.

Google prompts you with a notification regarding your feedback about the store. You could simply leave a rating or type in a few good words without going through the verification hassle.

After all, business is all about making things easier!

2. Transparency with Customers

You need a random product. Let’s call it “Y”. You decide to check out the perfect variant of “Y” that suits your requirements, so you Google the same.

What do you see?

A plethora of similar essays stuffed with keywords and written in different formats redirect you to that particular variant of “Y” that offers the highest affiliate commission to the website.

The ability to choose a product based on real-time is non-existent in this case. However, Google had done a stellar job reversing the same with Google My Business.

With GMB listings, customers can now make an ideal choice based on traditional success factors like customer service, word of mouth and real-time interaction with the business representatives without having to travel to their outlets.

GMB even goes the extra edge to prioritise customer voice above all. As a result, GMB listings don’t filter out reviews aggressively like Angie’s List, Yelp or Trustpilot.

In fact, Google has quite the regular norms that filter out reviews from any particular listing. It includes spamming, duplicate reviews, direct promotion of the business via incentives, etc.

Providing the consumer with an array of options to create an ideal choice for themselves has been one of the main reasons GMB listing is favored over alternate online review management platform.

3. SERP Dominance & Brand Value

The whole idea behind reading a business reputation monitoring is an act driven by urgency. For instance, most people would give a quick search on “Best restaurants near me” then go to a specific review website to filter and search for the same.

Consumer behaviour acting out of urgency is highly advantageous for reputed brands like Google. First off, Google reviews for business from the GMB listings are the first thing every person would have their eyes on for local search terms.

Reviews in the local pack are placed above the top-ranking websites on SERPs. The Consumer’s short attention span combined with their innate trust factor for Google as a reputed source of credible information would naturally alter their choices to favour the reviews provided with the business listings.

In fact, 79% of all customers reported that they trust Google reviews as much as personal recommendations. While the sheer trust towards Google drives the consumers to prefer Google reviews for business, the same trust factor is perceived when choosing your local store.

Takeaways

With top-tier transparency, increased feasibility, and seamless support systems, it’s as obvious as daylight that Google business listing stays ahead of the game, with GMB acting as an unfair advantage to consumers and local businesses.

Juggling between the everyday events at your local outlet might take away the day’s time from you. On top of that, constantly tweaking your GMB profile with daily updates can be tedious.

With ProManage, you’ve got it all sorted.

ProManage helps businesses with hyperlocal discovery.

With their highly advanced AI-powered tool, ProManage will optimise your GMB listing, thereby scaling your online presence and dominating the top-tier space of SERP for your business.

Discoverability, credibility, and authenticity are all under one roof.

Why wait? Get in touch with Us today.