3 Google Business Optimizations to Dominate Local Searches

Google My Business is a free marketing tool that boosts the brand value of your business with greater visibility and credible reviews. Here’s how to optimise it.

“How does optimising Google My Business have anything to do with attracting more leads? After all, it’s just another marketing tool by Google!”

If you’re a business owner with similar thoughts, you still underestimate the remarkable impact this so-called “just another marketing tool” can have on your business.

With 72% of location-based searches resulting in an offline purchase, it’s no wonder why every business out there is trying to level up their rankings in local SERPs.

As a business owner, what if your business, too, could leverage the perks offered by Google business optimization without indulging in these highly competitive SEO games?

This is precisely what Google My Business (GMB) does for your business. GMB’s unique ability to incorporate search results into potential leads is the most significant advantage for local businesses.

This article will discuss GMB and how you can optimise Google My Business to leverage the brand name for your business.

What is Google Local Business?

In simpler terms, GMB is an internet-based marketing service designed by Google to help local businesses attain greater visibility on local and nearby Google searches and attract more leads to their business.

It’s a tool that helps marketers and entrepreneurs manage how their business information is viewed online. Google gets an average of 5.6 billion searches every day, and most of these queries have local intent. It means that business information within close range is the most sought-after search term on Google.

Therefore, the more optimised your Google local business, the more often will your business show up in search results, and the better the chances of luring potential customers to your store.

Google Business Optimization — How Does it Help with Leveraging Your Brand?

With more than 50% of people who use Google business profile manage for local searches ending up visiting a store, the influence of internet culture has risen to astounding levels.

Almost everyone has a smartphone and access to the internet these days, and they Google before buying something — online or physical.

Can you imagine the potential growth in traffic inflow and sales once your business is incorporated with organic search and GMB?

Well, here are 3 ways through which Google business optimisation help leverage the brand name for your business:

1. Greater visibility

Whenever a user searches for a query related to any product or service, Google Local Pack is the first thing they see on the Search Engine result page (SERP). As a result, Google local business takes up a big chunk of the first page in Google.

It’s a mini-section that displays information about the top three stores within the user’s immediate locality, which provides the product/service the user searched for.

For each displayed store, a few relevant information such as location on the map, customer reviews, and working hours are included for the user’s convenience.

A significant majority of businesses tweak and change their local SEO tactics. However, many fail to realise that a business can increase its chances of making it to the Local Pack by merely creating a local business Listing and optimising it for the better.

If your business happens to be listed on the Local Pack, you’re tapping your business’s revenue potential and brand value to the fullest.

2. Share Relevant Information

It takes relevant local search engine tactics and consistent content marketing efforts for a website to earn its way to becoming the first result in SERPs.

While SEO is already a highly competitive space dominated by authentic sources, how can you possibly take your business online to spread the word?

If you already have a successful offline business, Google has it simplified with Google My Business. Upon listing your business with GBP, you have further options to include your contact information, working hours, and the latest updates and offers.

As a business owner, these features enable you to keep your customers updated about the latest buzz at the store without having even to spend a single penny from your pocket.

3. Boost Your Brand Value with Customer Reviews

What’s more persuasive for a consumer than positive feedback from fellow consumers? Positive reviews are like free advertising for your business. It instilled a sense of credibility and quality in your clients.

A study by Shopify concluded that online reviews influence 93% of all customers. To simplify, just assess: wouldn’t you check the reviews for the sneaker before you decide to buy it?

If it’s a yes, there’s your answer to how crucial reviews can be for the rise and fall of any business out there.

With Google business profile manage, leaving a review is more accessible than ever before. For instance, upon listing your store with GBP, Google sends a pop-up once the customer has left your store. If even half of those happy customers left a positive review, imagine how it’ll help revolutionise your brand name with time.

Please note that in all the ways GMB helps your business raise revenue, growth, and value levels, Google local business doesn’t charge you a single penny.

Not even a single dollar.

Compare that to those ultra huge billboards and expensive printing ads.

See the difference?

This is how GMB can act as an ideal alternative to local Ads, leveraging your brand value to the moon.

Takeaways

Now that you know you’re aware of the critical aspects of Google Business Optimization, how about we remove the extra hassle from your side?

While you’re busy building your already established business into a thriving one, let’s make the “Local SEO with GMB” aspect easier for you.

Introducing ProManage, an AI-powered tool to assist your business with hyperlocal discovery and stay ahead of your competition. With an Intuitive AI to engage with the target audience and primal expertise to enhance business revenue, ProManage does it all to capture those hyperlocal opportunities for your brand.

Why wait?

Get in touch with us today to witness your business take over the digital wave with ProManage.